For example, a commuter could use the BART app to bike to a Muni bus stop, take the Muni to a BART station, and ride BART to work. BART’s new Trip Planner aimed to meet the needs of their riders by offering trip planning between multiple forms of transit. Our user research showed that the app’s design needed to adapt seamlessly to riders’ individual travel plans. Our design team worked to make the app intuitive and accommodating for all riders. Riders can now use the BART app to plan trips that involve walking, biking, Muni, and other forms of transportatio BART plans to add direct feedback channels to the app that will allow riders to report actionable maintenance requests directly to BART staff. The app would also offer riders robust information on each station, such as accessible paths for those in wheelchairs, bike storage, and parking information. Riders can get up-to-date information about delays and other service impacts. This was a critical outcome for the BART team, who saw a clear need to communicate directly with BART riders. By giving the public a great travel tool, BART would create a direct connection with its riders. The new BART app would do more than list train schedules - it would map the fastest travel route, including BART, bike, and other forms of transportation. We worked with the BART team to envision an application that would provide riders with quick access to relevant information based on their location and commuting habits.
We helped BART see an opportunity to provide Bay Area commuters with a personalized transit experience. Plenty of transit apps give real-time BART information, so we wanted to aim big - finding ways to offer value beyond simply listing train schedules.
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